Haven & Board, a fast-growing board game retailer with 12 US locations, wanted to launch a private-label mahjong set to differentiate from mass-market competitors. They needed consistent quality, a unique aesthetic, and a supplier who could scale with them.
We developed an exclusive “modern minimal” tile design in collaboration with Haven’s in-house creative team — matte white melamine tiles with clean sans-serif characters. First order: 500 sets. Packaging was designed for retail shelf display with a window box format.
